Back from the Salone del Mobile in Milan, one of our clients told us about their experience with one of the showrooms they visited. He and his partner got an email three hours after stopping by: “Made me feel valued” the client said. “Good automation and lead retrieval software :)” one of my colleagues responded. Who wouldn’t want their prospective customers to say this upon the first visit?
A lead retrieval software is a good first step to try out digital transformation without the pressure of overhauling all your business processes. Ideally, this software would have automation capabilities (not to toot our horn but the one we have developed at step-up.today does) to streamline unnecessary administrative tasks. Here are a few key benefits of using such a software and some tips on how to prepare for this switch.
- Start off on the right foot. If this is the first time a visitor is stopping by, you can help them with our automated leads allocation to sales. Sales reps get a real-time notification via text message or push notification. Markets are busy and any visitor will appreciate you being mindful of their time.
- Make them feel unique. If your visitor is already a customer, you can match the visitor to an existing customer and territory when you scan the visitor’s badge. They will know you are paying attention to their business and feel confident that when trouble arises, there is a record of their interactions with your employees that will help hash out things.
- Keep them coming back. Record interest (or lack thereof) in certain products or categories to better flag these products to the right customers. The more relevant your online marketing campaigns are, the more likely they will trust you.
- Bring a little tech magic. Sometimes the best part about tech can be the fact that it solves a big problem while remaining invisible. We guarantee that’s how your customers will feel when you enter orders by simply scanning their badge.
- Qualify a customer in record time. Don’t let your leads hang in forgotten spreadsheets. Automate distribution to sales reps and get the ball rolling.
- Run show analytics. Track your visitors throughout the market or learn which shows are profitable to better prepare for the next shows.
Being able to provide your prospective customers with a service and experience that generates trust will turn them into repeat customers in the long term. Errors and inconsistent data that result from manual processes can hinder your ability to make a good first impression and can lead to costly delays, added expenses and revenue loss down the line. A lead retrieval and enhancement software enables you to listen to your customers, identify their needs and bring a solution that addresses those needs in a record amount of time. It will be a game changer for your product information strategy. You will be equipped to solve inventory mismatches via real-time data about how customers are interacting with your products: mapping where interest does not convert into sales or where your sales do not drive loyalty. A lead retrieval and enhancement software will give you an instante taste of how such insights can be quickly converted into action and you can roll it out with minimal staff training and IT investment.
In 2020, the COVID-19 pandemic forced the High Point market to go on hiatus. For many businesses in the industry, it was a confronting moment because they had postponed digital transformation. Maybe this is the case for your business. At the end of the day, we all make changes when we are prepared. If you feel like this is a good time for your company, this is where we come in. Our intention is to provide wholesalers applications that are not only easy to fun to use so that digital transformation is something you look forward to, not away from. All you have to do is tally your customer data and we’ll take if from there. You should not worry about the quality of your data, about the messiness of your files. These are issues that will be handled by our data mapping team.
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